"Jammed" text in brown font on a light tan background.

Jammed

Jammed is a delightful concept design for a jam brand rooted in the heart of Sydney, Australia. The branding for Jammed presents a vibrant, playful, and handcrafted identity that exudes warmth and authenticity. At its core is a bold wordmark that feels approachable and fun, with typography that adds a whimsical energy to the brand.

The visual system embraces a tactile and artisanal feel through hand-drawn illustrations and textured brushstroke backgrounds. This handmade aesthetic extends across the packaging and brand materials, adding depth and personality. Additional elements, such as branded tape featuring colorful fruit motifs and overlapping layers, build on the lively and energetic character of the brand.

Abstract composition with colorful fruits and overlapping tapes labeled "JAMMED" against a yellow background.
Strawberry jam jar labeled 'Jammed' on green background.
Hand holding a brown paper bag with "Jammed" printed on it against a blue background.
Jar of orange marmalade labeled "JAMMED" with text indicating it's made with 100% real fruit. Background features abstract curved lines.
Plum jam jar with label "Jammed" and "Made with 100% real fruit."
Jar labeled "Jammed Blueberry" made with 100% real fruit, crafted in Sydney, Australia, on light textured background.
Jar of "Jammed" brand orange marmalade with a yellow lid and orange fruit illustrations on the label, against a textured background.
Jar of fig and pear jam with a green lid and beige background. Label reads 'Jammed,' emphasizing real fruit content, crafted in Sydney, Australia.
Jar of plum jam labeled "Jammed" on a textured background.
Jar of lemon curd with label "Jammed," featuring a yellow cap and design elements. Made from Hunter Valley lemons in Sydney, Australia. 400g net weight. Set against a textured background.
Jar of raspberry jam with a pink label indicating it's made from real fruit. The brand name is in bold letters, and it mentions being crafted in Sydney, Australia.