APG & Co

I worked as part of the online team for APG & Co, the parent company for three iconic Australian fashion brands: Sportscraft, SABA, and JAG. My role centered on creating digital content that spanned various channels including online websites, email campaigns, social media and external marketplaces.

I carefully crafted assets to align with seasonal launches, product showcases and promotional periods. Collaborating closely with the design team, I translated each brand’s seasonal vision into compelling online material through thoughtfully curated imagery that conveyed narratives or targeted specific audience segments.